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General InfoWhat is Google Ads, and how does it work?
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What is Google Ads, and how does it work?

Have you noticed that when you start research in Google, there are several options at the beginning that stand out in the result?

Also, when on YouTube, there are announcements at the beginning or in between the video.

Well, these are only a couple of examples of Google Ads. Now, if you want to know what is Google Ads and how it works, just keep reading.

What is the relevance of Google Ads?

According to some statistics released by The University of Maine, 4.48 billion people currently use social media worldwide. Globally, the average time a person spends on social media a day is 2 hours and 24 minutes. 72.3% of the total US population actively uses social media, totaling a number of 240 million people.

Can you see where I am going? Several years ago, the best way to impact a huge amount of people with your advertisement, was by using road billboard announcements for a certain period.

The downside of this type of advertising is that not everyone who sees it fits the profile of your potential customer. That’s why the growth of social media has helped make digital marketing so effective.

Segmentation is like ground gold.

One of the main features of Google Ads is its capacity to reach your audience. The one that fits your target customer.

You have several options to narrow your search. Segmentation allows you to have the opportunity to show your advertisement in certain countries, restricted areas, and with people with a certain range of age or navigational habits.

This type of advertising is important because it is focused and strategic. This allows you to meet objectives such as attraction, reach, interaction, and conversion.

If you mix segmentation with the different formats that are available in Google Ads, your possibilities of success are at your fingertips.

Ad formats available in a Google Ads account.

If you go to Google Ads Help Site, you will find a complete description of the seven formats available in an account:

      1. Text.
      2. Responsive.
      3. Image.
      4. App promotion ads.
      5. Video.
      6. Shopping ads.
      7. Call-only ads.

I will give you only the description used in the Google Ads Help Site:

      1. Text: Words only.
      2. Responsive: Responsive ads automatically adjust their size, appearance, and format to fit available ad spaces. They can transform into text or image ads.
      3. Image: Static in JPG or PNG format, or animated graphics in GIF format.
      4. App promotion ads: Drive app downloads and engagement with app promotion ads.
      5. Video: Video ads that show online. Run standalone video ads or insert them in streaming video content.
      6. Shopping ads: Shopping ads show users a photo of your product, a title, price, store name, and more details about your product.
      7. Call-only ads: Drive phone calls to your business with ads that include your phone number.

As you can see, you have a wide spectrum of possibilities to use and take your business to achieve your goals.

How does Google Ads work?

You may have, by now, seen in your mind the way you can use Google Ads. Well, let me enlist for you the steps to prepare your campaign.

The first thing to do is to Define your objective. You might want to increase your sales, leads, or website traffic for example. The objective you choose will drive you through the options when setting up your campaign.

Once you have your goal, it is time to Choose a Campaign Type.

The campaign types you can choose from are:

      1. Search.
      2. Display.
      3. Video.
      4. Discovery.
      5. App.
      6. Shopping.
      7. Local.
      8. Performance Max.

The third step is to Set a budget. With this, you can control how much you will spend on your ad bidding.

Next, you have to Choose your Bidding. You will be able to select a bid type or, for some campaign types, you can choose an automated bidding strategy.

With some campaign types, you can Add Additional Information to your ads like more website links, directions, or a phone number to call.

You can also Create Ad Groups. This will allow you to have related ads together around the same targeting.

One of the most important things to do is to Select Your Targeting. This will help to define how narrow or broad the audience for your ads can be.

Once you have completed all these steps, you will be able to run your campaign and start measuring results.


With Google Ads, you can create successful ads and turn your advertising investment into revenue. Of course, this is not a magic wand. It is necessary to study your market, launch a campaign and check out the results. If it is not what you expected, you can change the campaign type or choose another path.

Being as dynamic as Social Media is today, every campaign must be studied and adjusted according to results.

If you want to know more about what it is possible to do for your business, please contact us and let us know your intentions.

We will be happy to assist you.