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DesignTikTok ranks as the third social media for 2022.
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TikTok ranks as the third social media for 2022.

TikTok has become exceptionally popular in recent years. It is been amazing how this app is been scaling positions through recent years.

According to Insider Intelligence’s report on Jan. 2022, “TikTok Overtakes Snapchat and Pinterest to Become the Third Largest Platform, Behind Facebook and Instagram.”

Since the release of this App in 2017, the younger Millennials and Generation Z have made it exceptionally popular.

This is why it is very important to have a presence on social media. Every single business should keep an eye on how this is evolving.

Looking around you can find some amazing stats about this. Let me summarize some of them.

TikTok Statistics.

Did you know that TikTok has 1 billion monthly active users as of January 2022?

To give you an idea of how many people this represents, US Census Bureau estimated that the population in the US will be 332,403,650 on Jan. 1, 2022.

This amount fits three times one billion!

To do this even more impressive, TikTok has been installed on devices over 3 billion times worldwide by Mid-2021!

This is equivalent to 9 times the entire US population!

According to Statista, in March 2020, users of TikTok spend an average of 858 minutes per month on the App. A little less than 30 minutes per day. Having in mind that the suggested video duration should be between 9 to 15 seconds, we are talking about 150 videos per day!

If it occurred to you to create a brand for your product or service, now is the time to include TikTok within your business advertising budget.

Making money with TikTok.

On the other hand, people can make very good money with this App. According to Forbes, the highest-paid TikTok stars collectively earned $55.5 million in 2021. The D’Amelio sisters alone earned more than $27 million in that year.

Charli D’Amelio made $17.5 million in sponsorships and her sister Dixie received $10 million.

This is understandable when you realize that 68% of users watched someone else’s video and 63% liked someone else’s video. No wonder why sponsors choose this platform as an excellent showcase.

If you complement this with the fact that 69% of US teenagers are regular TikTok users, you can imagine the impact of influencers as well as their success. Also, many lower-income users could well be student flats, poor now, but potentially well-off once they graduate. So sponsors are investing in their future as well.

Gender also raises interesting statistics on TikTok.

Did you know that, overall, TikTok has more female followers than males? There are 57% females vs 43% males. As of March 2021, in the US, females accounted for 61% of TikTok’s users, with males counting for 39%.

In early 2022, 59.7% of TikTok’s ad audience in Canada was female, while 40.3% were male.

In Mexico, numbers indicate 60.5% female and 39.5%, male.

The location where this trend break is in Arab and Muslim countries. The typical user here is a male in his 20s. The average number of male users among 8 countries, is 64.9%

Children are not out of statistics.

According to Qustodio kids aged four to 15 now spend an average of 75 minutes per day watching TikTok videos. This is alarming considering that, with 12 seconds average video duration, we are talking about 375 videos per day!

Fortunately, parents around the world are aware of this and have made TikTok the most blocked App, followed by Instagram, Snapchat, and Facebook.

Future of TikTok.

According to official TikTok statistics, its users are very loyal, using the app more than once a day. They say that 90% of users have this behavior.

Leaving aside the ban that it suffered in India and that was attempted in the United States, TikTok has a lot of room to continue growing. Users are getting older along with the app, which means the number of people watching short videos here keeps increasing as new generations come along.

Whenever you need to set up a marketing campaign for your product or service, you just have to get in touch with us. It is going to be a real pleasure to talk with you about your ideas.